Sram
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SRAM is a leading US-based bicycle component manufacturer that offers a full range of bike parts. Based in Chicago, Illinois, the company manufactures bike brake components such as EAGLE (112), DoubleTap, Grip Shift, and dedicated 111 mountain and AXS drivetrains in-house and sells them globally. SRAM has also acquired and converted popular bike brands such as XIPP, Truvativ, Quarq, TIME, and RockShox into marque brands. In 2021, the company announced the acquisition of TIME Sports and launched the SRAM Rival eTap AXS groupset. In 2022, SRAM acquired Hammerhead to develop cycling technology hardware, and in 2013, it took over Velocio to improve the riding experience of bikers.
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